Activate Buffalo County
Our mission is to create awareness, advocacy, and excitement about physical activity and the importance of designing our community for active and healthy lifestyles.
Our vision is to become a national leader in creating a model community where living through active and healthy choices is a priority.
If you have any other questions, or are interested in becoming involved with our coalition, please contact our coalition coordinator at 308-865-2287 or Wellness@BCCHP.org.
As part of its effort to build a healthier Buffalo County, Community Partners established the Weight and Wellness Coalition in 2000. It was funded by Blue Cross Blue Shield of Nebraska and its goal was to offer nutrition and healthy eating information to Buffalo County residents in a preventative health effort. In 2008, active lifestyle goals were added to its objectives and the coalition’s name was changed to Activate Buffalo County. The coalition included members from Kearney Family YMCA, Kearney Park & Recreation, Two Rivers Public Health Department, University of Nebraska at Kearney Human Performance Lab, and more, and was led by a coalition coordinator from Community Partners. Click here to read more about our history.
We focus on four campaigns throughout the year. They are promoted through community events, programming, and contests; public service announcements in web, TV, radio, and print formats; a dedicated website, active blog, and social media pages; and through policy work and outreach to our community.
Our Be Active! campaign promotes exactly what you think it does: being active! Studies show that even a small amount of exercise a few times a week can add years to your life. It doesn’t take much: a peaceful bike ride, a simple workout, an evening stroll. It’s amazing what being active just a few times a week can do for you.
Our Unplug! campaign encourages people to leave their technology behind, get up, and be active! With childhood and adult obesity as ever-pressing issues, it is important to emphasize the need for physical activity. Unplug! aims to get people off the couch and away from the TV to go outside and play with the dog or take a walk. The physical and mental benefits of being active can make a positive impact on a person’s health, wellbeing, and longevity.
ReThink Your Drink!
Our ReThink Your Drink! campaign challenges people to choose water over sugary drinks like pop, sweetened tea, and sports drinks. A growing body of research is linking sugars, high fructose corn syrup, and other pop ingredients to obesity, diabetes, and even cancer. A simple choice between water and pop could make a huge difference in your and your family’s health and wellbeing.
Our Lighten Up! campaign is all about healthful eating, with a focus on food choices and portion sizes. Whole grains, raw fruits and vegetables, and lean meats are keys to a balanced diet. We provide recipes, resources, tips, and more, and promote the USDA’s ChooseMyPlate guidelines.