Brand Guidelines

Click here to download the Brand Guidelines as a PDF.

1. Who we are.

Buffalo County Community Partners is a non-profit 501(c)(3) organization that aims to improve the health of Buffalo County residents through public policy change, community programming, and active coalitions. As a representative of Community Partners, it is essential that your work or your coalition’s work towards the 2020 Vision is linked back to the umbrella organization Buffalo County Community Partners.

The 2020 Vision has Five Strategic Directions:

– Active Living & Healthy Eating
– Eliminate Health Disparities
– High-Impact Prevention Services
– Healthy Homes & Sustainable Communities
– Injury-Free Living

When acting under Community Partners, remember our messages:

– Our Mission is to assess, strengthen, and promote the health of Buffalo County.

– Our Vision is that everyone from all corners of Buffalo County work together to improve the quality of life of those who live and work in these communities.

– Our Tagline is ELEVATE Issues – ENGAGE People – EMPOWER Youth – EVALUATE Progress.

2. Copywriting.

While Buffalo County Community Health Partners is our official name, we do business as “Buffalo County Community Partners”, and that is how you should refer to us. On second reference, the shorter “Community Partners” is acceptable. The acronyms “BCCP” or “BCCHP” are not preferred. The website is listed simply as “bcchp.org”.

3. Logo Guidelines.

The Community Partners logos, “Powered by Community Partners” logos, and all coalition logos can be found at the bottom of this page. Staff can also find them in Z:/Logos and Z:/Logos/Coalition Logos.

Rules for using the logo.

1. A logo must be included on all materials created with Buffalo County Community Partners’ resources, whether those materials are for public or private display. The easiest way to meet this requirement is by adding the logo to your document’s header or printing on Community Partners letterhead.

2. All coalitions must include the “Powered by Community Partners” logo in addition to the coalition’s logo unless the coalition’s logo includes the trademarked “square with stick figures” symbol.

3. The logo may not be altered in any way without prior approval from the executive director or marketing coordinator. This includes, but is not limited to:

– adding text or symbols
– adding effects such as drop shadows, outer glow, beveling, etc.
– changing the logo’s colors
– altering the layout of the logo
– cropping the logo

If you have any questions, contact the Marketing Coordinator.

4. If the logo must be resized, the size must be changed proportionally so the image is not stretched or skewed (this is usually done by holding the SHIFT key while resizing). The logo is not to be made so small that the words are not legible.

5. When using the logo, be sure to leave an appropriate amount of whitespace around it to set it apart from other text in the document. The recommended amount of whitespace is equal to the “C” in “Community Partners”.

logo spacing

Examples of proper use of the logo:

good examples

Examples of improper use of the logo:

bad examples

4. Logo Information.

Typeface.

Our logo uses Esprit Book for the main text and Frutiger 55 Roman for the tagline.

Colors.

Our logo’s colors are:

Light Blue:
HEX: 839AC3
RGB: 131, 154, 195
CMYK: 54, 36, 6, 0

Dark Blue:
HEX: 4D6A90
RGB: 77, 106, 144
CMYK: 76, 56, 23, 4

White:
HEX: 000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100

Community Partners Logos

Click for full-size image.

BCCP Horizontal Logo Color_web
BCCP Logo Color

BCCP Powered Horizontal
BCCP Powered

 

Coalition Logos

Click for full-size image.

Activate Buffalo County logo wSRTS transparent
Alzheimers Coalition logo transparent

Diabetes Referral Network logo transparent
PhotoVoice logo transparent

Positive Pressure logo transparent
RSBC logo transparent

United Against Violence-Vertical
YAB logo transparent

Updated 7/16/15